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本研究目的是探討個案公司辦理第三屆公益彩券發行業務,面臨業績低靡的銷售量,在通路策略如何改變,使公益彩券經銷通路更精進,本研究除了研究彩券產業外,將探討個案公司在彩券通路上的經營策略,包含電腦型彩券…
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Mobile market has grown significantly in these past few years and still is anticipated to continue …
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Social media has become an integrated part of people’s lives, especially in Indonesia. Due to peopl…
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